About us

The Method

Worn Stories

The Thread

Get in touch

The Method: How your garments evolve

We use personalised AI design to upcycle the clothes you love but no longer wear into the pieces you can't wait to put on. More you, less waste.

Phase 1: Getting to know you

Before we touch the fabric, we want to understand the person wearing it.

1. Step into the Studio

Download the hung.up app and create your account to open the doors to your digital atelier.

1. Step into the Studio

Download the hung.up app and create your account to open the doors to your digital atelier.

1. Step into the Studio

Download the hung.up app and create your account to open the doors to your digital atelier.

2. Uncover your style DNA

Take our personal style quiz. We’ll help you discover your main and complementary style archetypes so every design feels authentically you.

2. Uncover your style DNA

Take our personal style quiz. We’ll help you discover your main and complementary style archetypes so every design feels authentically you.

2. Uncover your style DNA

Take our personal style quiz. We’ll help you discover your main and complementary style archetypes so every design feels authentically you.

3. Find your perfect fit

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

3. Find your perfect fit

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

3. Find your perfect fit

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

Phase 2: The co-creation process

Where your memories meet new possibilities.

1. Introduce your garment

Ready to evolve your wardrobe? Upload a photo of the cherished item you want to transform, and our AI will immediately map out the foundational details.

1. Introduce your garment

Ready to evolve your wardrobe? Upload a photo of the cherished item you want to transform, and our AI will immediately map out the foundational details.

1. Introduce your garment

Ready to evolve your wardrobe? Upload a photo of the cherished item you want to transform, and our AI will immediately map out the foundational details.

2. Share its story

This is the most important step. Tell us why this piece matters to you. We want to understand its history so we can preserve the sentiment while updating the silhouette.

2. Share its story

This is the most important step. Tell us why this piece matters to you. We want to understand its history so we can preserve the sentiment while updating the silhouette.

2. Share its story

This is the most important step. Tell us why this piece matters to you. We want to understand its history so we can preserve the sentiment while updating the silhouette.

3. Set the vision

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

3. Set the vision

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

3. Set the vision

Great design starts with precision. Enter your measurements manually, or simply upload a photo and let our AI capture the exact details.

4. Explore the possibilities

Our AI will present you with two unique design concepts. Review the options and select the path that sparks the most inspiration.

4. Explore the possibilities

Our AI will present you with two unique design concepts. Review the options and select the path that sparks the most inspiration.

4. Explore the possibilities

Our AI will present you with two unique design concepts. Review the options and select the path that sparks the most inspiration.

5. Refine and personalize

Keep it exactly as designed, or tweak the details. You are the co-creator—customize it yourself, or select from a list of our curated AI prompts to effortlessly guide the design to perfection.

5. Refine and personalize

Keep it exactly as designed, or tweak the details. You are the co-creator—customize it yourself, or select from a list of our curated AI prompts to effortlessly guide the design to perfection.

5. Refine and personalize

Keep it exactly as designed, or tweak the details. You are the co-creator—customize it yourself, or select from a list of our curated AI prompts to effortlessly guide the design to perfection.

Phase 3: Bringing it to life

Sustainable craftsmanship, tailored to your lifestyle.

1. Let us handle the craft

Once your design is finalized, complete your booking. Ship your item to our expert team of seamstresses, who will handle the physical transformation with care and ship it back to you ready to wear.

1. Let us handle the craft

Once your design is finalized, complete your booking. Ship your item to our expert team of seamstresses, who will handle the physical transformation with care and ship it back to you ready to wear.

1. Let us handle the craft

Once your design is finalized, complete your booking. Ship your item to our expert team of seamstresses, who will handle the physical transformation with care and ship it back to you ready to wear.

2. Or, take the reins

Already have a local tailor you love? You can easily purchase your new design's drawing, technical pack, and patterns to download and hand directly to your own trusted expert.

2. Or, take the reins

Already have a local tailor you love? You can easily purchase your new design's drawing, technical pack, and patterns to download and hand directly to your own trusted expert.

2. Or, take the reins

Already have a local tailor you love? You can easily purchase your new design's drawing, technical pack, and patterns to download and hand directly to your own trusted expert.

In safe, expert hands

We know that sending away a piece of your personal history requires an immense amount of trust. That is why our process marries the limitless imagination of AI with the grounded, respectful expertise of human craftsmanship. While our AI dreams up the initial concept, our master seamstresses bring it to life. They understand how your specific fabric drapes, feels, and moves, making thoughtful, expert adjustments to ensure your new design isn’t just visually stunning, but structurally sound and completely wearable.

We treat your garments like the heirlooms they are. If our team ever determines that an older, cherished fabric is too fragile to safely sustain the upcycling process, we will always choose to protect your memories first, pausing the process to send the piece safely back home to you.

Get in touch